Day 3:Muscat Fashion Week 2013 - Endemage

Oman-based Endemage’s east-meets-west collection, a labour of love founded in 2010 by sisters Lubna and Nadia, perfectly encapsulates the meaning of its name; ‘the merging of two.’ A vision for many years, the label finally became a reality following Lubna’s graduation from fashion institute ESMOD Dubai.

Beautiful green mullet dress

Oman-based Endemage’s east-meets-west collection, a labour of love founded in 2010 by sisters Lubna and Nadia,perfectly encapsulates the meaning of its name; ‘the merging of two.’ A vision for many years, the label finally became a reality following Lubna’s graduation from fashion institute ESMOD Dubai. 

One of the most stunning dresses.

Laser cut top & high waist stripe pants

 The beautiful talented sisters, Lubna and Nadia Al-Zakwani. 

Uber-elegant, floor-length pieces, contemporary takes on the traditional silhouettes of the abaya with hand-stitched detailing reminiscent of antique Omani patterns, are the label’s much-loved hallmarks. Edgy and modern- the incorporation of startling studs and spikes, splashes of colour, distinctive belts and intricate lace are an avant garde addition to softly draped and skilfully wrapped silk and chiffon pieces- the line is undeniably born out of its Omani roots.

MFW Ad campaigns by Endemage.